Marketing for Coaches That Actually Turns Calls Into Clients.
Stop losing clients to marketing that doesn't sound like you, or sounds like AI. We craft messaging by hand, so your calls finally convert.
You're putting in the work — but the bookings, clients,
and sales aren't following.
And the harder truth? It's probably not your offer.
It's your message.
Be honest. How many of these have kept you up
at night?
☑️ You tried writing your own copy, or had AI write it for you
— and it still doesn't sound like the coach your clients actually talk to.
☑️ You've had people say "I love your work" after a call, but they never said that from your website.
Something's getting lost between who you are and what you're putting out there.
☑️ You've posted, pitched and shown up every single day
— but the words never quite land the way the conversation does.
☑️ You know your marketing is supposed to convert. It's not.
The calls that do come in aren't as warmed up as they should be, so you're doing the convincing all over again.
This is what happens when your message clicks.
Your website finally sounds like the person people meet on the call
— so there's no gap left to close, and no re-explaining who you are.
Your calls convert, because the right people already trust you before they dial
— they're not being convinced, they're just confirming what they already believed.
You stop sounding like every other coach's AI-written homepage.
— and start sounding like the only person who could have written it.
You post once and it actually sounds like you
— no more rewriting captions five times because the first draft felt off.
You wake up to messages from people who are ready to hire you
— instead of asking you to explain your value.
Find Your Story
Because the right words change everything. Start here.
Why StoryBrand?
When people have to work to understand what you do, they move on. StoryBrand's premise is simple; clear messaging reduces the mental effort your audience spends trying to figure out your offer — and when your message lands instantly, people buy.
Created by Donald Miller and used by thousands of businesses worldwide, the framework works by positioning your customer as the hero and you as the guide. Jennifer is a certified StoryBrand Guide and builds every client's messaging on this foundation.
Because confused people don't buy. Clear ones do.
Why Jennifer and JLPR Media?
We know how exhausting it is to be good at what you do and still struggle to say it clearly. That's not a talent problem, it's a trained skill most people were never taught. Jennifer is a StoryBrand Certified Guide, trained directly by Donald Miller and his team in Nashville, with a background of 15+ years inside major Hollywood studios and PR agencies before that. She's not applying a framework she read about once; she's using the same one she was taught by the people who built it. And once your message is clear, we can help get it seen, too, through podcast and TV placement.
READY TO GIVE US A TRY?
Services We Offer
Whether you're just starting out, ready for a refresh, or reinventing yourself entirely, if the bookings and clients still aren't following, it's because your message isn't landing.
Or maybe your message is landing just fine, and what you need now is visibility. Here's where to start
How It works:
1. Book Your Strategy Call
No pressure, just a conversation.
2. Tell Us What's Really Going On
What's working, what's not, and where your marketing's been falling short.
3. We Find Your Fit and Get to Work
The right package, a clear plan, and words that finally sound like you.
Don't only take our word for it.
Working with Jennifer has been an absolute gift, both for my own PR and for the authors who come through Raven & Grace Press. She brings clarity, consistency, and a deep understanding of how to position stories in a way that truly resonates. I always know that when our authors are in her hands, they’re being supported with care, strategy, and integrity. Jennifer consistently delivers, and I trust her completely to guide our authors with professionalism and heart.
Working with JLPR Media has been an incredible experience. Jennifer helped secure meaningful podcast and TV interviews that truly amplified the message behind my book and expanded my reach in ways I hadn’t experienced before. She understands how to position a story with intention and care, making every opportunity feel aligned and impactful. As we move into working together on ads, I feel confident knowing my book and brand are in expert hands and that we’re building sustainable momentum together.
As a first-time author, I needed clarity and confidence around how to talk about my book. Jennifer served as a trusted advisor and collaborator throughout my campaign, helping me refine my messaging and prepare for media with practical, effective guidance. Her media training boosted my confidence and helped me show up clearly and authentically.
Our Team
Meet Our Team
JLPR Media is Jennifer and Dana. Jennifer crafts the words. Together, we build the systems that get them seen. That's how your message actually turns into clients.
Jennifer Lopez, Founder
StoryBrand Certified Guide
Marketing & PR Strategist
Website & Systems Builder | Go High Level
Based in Nashville, TN
Dana Blanco, Executive Director
Website & Systems Builder | Go High Level
Based in Orange County, CA
Frequently Asked Questions
Q: What is JLPR Media?
JLPR Media helps coaches, coaches turned authors, and entrepreneurs turn confusing marketing into clear messaging that actually converts using the StoryBrand framework. We craft your words by hand so they sound like you, not an AI prompt, and your ideal clients say yes.
Q: What is StoryBrand, and why does it matter?
StoryBrand is a proven messaging framework created by Donald Miller. It works by making your customer the hero of the story and your business the guide who helps them win. When your message follows this structure, people understand what you offer faster, and clear messaging is what turns visitors into clients.
Q: Do I need to already have a business or book to work with you?
For messaging and copywriting (the Message Lab, Website Audit, and Message Makeover), you don't need a fully established business; whether you're just starting out, mid-pivot, or ready for a refresh, we meet you where you are.
For PR and visibility work (podcast and TV placement), you'll need a published or to-be published book, since that's the platform we use to pitch you to media.
Q: What services do you offer?
We help coaches turn their expertise into marketing that actually converts, using the StoryBrand framework to craft messaging so it sounds like you, not AI. Depending on where you're starting, we offer:
Strategy Call (Free) — A quick conversation to find the right starting point for your marketing or PR.
90-Minute Message Lab ($97) — walk away with the first draft of your five core sound bites.
Website & Landing Page Audit ($1,500) — a full audit of your site against the StoryBrand wireframe, delivered in 72 hours, plus a live call to rebuild of your soundbites if needed. Full rewritten website copy is available afterward as an add-on.
Half-Day Message Makeover ($4,500) — a deep-dive session resulting in your full brandscript, sound bites, one-liner, and homepage recommendations.
Visibility Strategy (starting at $1,500/mo) — for coaches turned authors ready to pursue podcast and TV placement.
Not sure which one fits? Book a call and we'll figure out the right next step together.
Q: What happens after I book a call?
Once you book, you'll hop on a call with Jennifer to talk through where you're at and what you're trying to achieve, whether that's a quick message refresh, a full brandscript, or visibility through PR. From there, we'll recommend the offer that fits best and walk you through next steps. There's no pressure to sign up on the spot.
Q: Do you only work with coaches, or other businesses too?
Our focus is coaches, coaches turned authors, and entrepreneurs, but the through-line is really anyone whose message isn't landing the way their work deserves. If that's you, reach out and we'll tell you honestly if it's a fit.
Q: What if I already have a website; can you just fix the copy?
Yes. If you know your website doesn't sound like you, is confusing or just plain isn't converting, reach out and we'll discuss pricing based on your site's size. We'll build your sound bites and brandscript first, then revise your existing copy to follow the StoryBrand wireframe. We want to make sure your message is being conveyed correctly, so your ideal clients know why they must hire you.
Helping coaches craft marketing that sounds like them, not AI — plus the podcast and TV placement to get them seen. So the right clients find them, trust them, and hire them.
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