FAQs

For messaging and copywriting (the Message Lab, Website Audit, and Message Makeover), you don't need a fully established business; whether you're just starting out, mid-pivot, or ready for a refresh, we meet you where you are.
For PR and visibility work (podcast and TV placement), you'll need a published or to-be published book, since that's the platform we use to pitch you to media.
Once you book, you'll hop on a call with Jennifer to talk through where you're at and what you're trying to achieve, whether that's a quick message refresh, a full brandscript, or visibility through PR. From there, we'll recommend the offer that fits best and walk you through next steps. There's no pressure to sign up on the spot.
StoryBrand is a messaging framework created by Donald Miller, built on a simple idea: confused people don't buy, clear people do. Most businesses accidentally make themselves the hero of their own marketing, when really, your customer should be the hero and your brand should be the guide who helps them win.
Jennifer is a StoryBrand Certified Guide, so every brandscript, sound bite, and page of copy we write for you is built on this framework. In practice, that means your marketing stops talking about how great you are and starts speaking directly to the problem your ideal client is facing, why it matters, and how you help them solve it.
The result: instead of people needing to work to understand what you offer, they get it instantly, which is what actually turns calls into clients.
We help coaches turn their expertise into marketing that actually converts, using the StoryBrand framework to craft messaging by hand, not AI. Depending on where you're starting, we offer:
90-Minute Message Lab ($97) — walk away with the first draft of your five core sound bites.
Website & Landing Page Audit ($1,500) — a full audit of your site against the StoryBrand wireframe, delivered in 72 hours, plus a live call to rebuild your copy if needed.
Half-Day Message Makeover ($4,500) — a deep-dive session resulting in your full brandscript, sound bites, one-liner, and homepage recommendations.
Visibility Strategy (starting at $1,500/mo) — for coaches turned authors ready to pursue podcast and TV placement.
Not sure which one fits? Book a call and we'll figure out the right next step together.
Yes. Reach out and we'll discuss pricing based on your site's size. We'll build your sound bites and brandscript first, then revise your existing copy to follow the StoryBrand wireframe.
Your new messaging is delivered fast, often within days. How quickly it turns into bookings depends on your background, visibility, and how consistently you use it. Like any business effort, results vary and require real work on your end; we can't guarantee a specific outcome, so please don't book a call or opt into our workbooks unless you're ready to put in that effort.
Most marketing today is fast because it's automated. We're intentionally not. Every brandscript, sound bite, and page of copy is crafted by hand by Jennifer, a StoryBrand Certified Guide with 20+ years in marketing and PR, so it actually sounds like you instead of a prompt.
We're also not just a messaging agency or just a PR agency; we do both. Once your message is clear, we can help you get seen through podcast bookings and TV placement, so the words you've worked hard to get right actually reach an audience.
And because Jennifer works closely with a small number of clients at a time, you're not handed off to a account manager who didn't do the work; the person who wrote your message is the same person who understands your business.
Yes. While we're based in Nashville, TN, our messaging and copywriting services (brandscripts, sound bites, website copy) are available to coaches in the US, Canada, and the UK. Our PR and media placement services (podcast bookings, TV placement) are currently US-based only.


Helping coaches craft marketing that sounds like them, not AI — plus the podcast and TV placement to get them seen. So the right clients find them, trust them, and hire them.

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