Marketing for Coaches & Entrepreneurs That Actually Turns Calls Into Clients.
Stop losing clients to marketing that doesn't sound like you, or sounds like AI. We’ll help you sound like you, so more calls end in a yes.
You're putting in the work — but the bookings, clients,
and sales aren't following.
And the harder truth? It's probably not your offer.
It's your message.
Be honest. How many of these have kept you up at night?
☑️ You tried writing your own copy, or had AI write it for you
and it still doesn't sound like the person your clients actually talk to.
☑️ You've had people say "I love your work" after a call, but your website never gets that reaction.
Something's getting lost between who you are and what you're putting out there.
☑️ You've posted, pitched and shown up every single day
but the words never quite land the way the conversation does.
☑️ You know your marketing is supposed to convert. It's not.
The calls that do come in aren't as warmed up as they should be, so you're doing the convincing all over again.
This is what happens when your message clicks.
Your website finally sounds like the person people meet on the call,
so there's no gap left to close, and no re-explaining who you are.
Your calls convert, because the right people already trust you before they dial.
They're not being convinced, they're just confirming what they already believed.
You stop sounding like every other coach's or entrepreneur's AI-written homepage
and start sounding like the only person who could have written it.
You post once and it actually sounds like you and your business,
no more rewriting captions five times because the first draft felt off.
You wake up to messages from people who are ready to hire you,
instead of asking you to explain your value.
Why Jennifer & JLPR Media?
Being great at what you do isn’t the same as being able to explain it. That’s a skill nobody taught you, not a talent gap. And when people have to work to understand your offer, they move on to someone easier to understand.
I spent more than 15 years in marketing and PR at major Hollywood studios and top PR agencies, learning what makes people stop, listen, and act. Today I’m a StoryBrand Certified Guide. I combine that experience with a proven framework so your audience gets what you do in seconds.
Together, we’ll find the right words and put them to work on your website, in your marketing, and in the press that gets you seen. You’ll stop fumbling to explain your business and start talking about it with confidence.
One message. Everywhere it matters.
where do you want to start?
Services We Offer
Whether you’re just starting out, ready for a refresh, or reinventing yourself entirely, the problem is usually the same. If the right clients aren’t booking, your message isn’t landing and your marketing isn’t converting.
Or maybe it’s time to get seen. If you’re an author, speaker, or expert in your field, podcasts, TV, and press build the credibility and authority that open doors. That’s where PR comes in.
Either way, we start with strategy. We look at where you are, where you want to go, and what will move you forward fastest. Then we build a plan around that, not a one-size-fits-all package.
How It Works:
1. Book Your Strategy Call
No pressure, just a conversation.
2. Tell Us What's Really Going On
What's working, what's not, and where your marketing's been falling short or if you're ready for PR.
3. We Find Your Fit and Get to Work
The right package, a clear plan so it all aligns with your goals.
Don't only take our word for it.
Working with Jennifer has been an absolute gift, both for my own PR and for the authors who come through Raven & Grace Press. She brings clarity, consistency, and a deep understanding of how to position stories in a way that truly resonates and gets results. I always know that when our authors are in her hands, they’re being supported with care, strategy, and integrity. Jennifer consistently delivers, and I trust her completely to guide our authors with professionalism and heart.
Working with JLPR Media has been an incredible experience. Jennifer helped secure meaningful podcast and TV interviews that truly amplified the message behind my book and expanded my reach in ways I hadn’t experienced before. She understands how to position a story with intention and care, making every opportunity feel aligned and impactful. As we move into working together on ads, I feel confident knowing my book and brand are in expert hands and that we’re building sustainable momentum together.
As a first-time author, I needed clarity and confidence around how to talk about my book. Jennifer served as a trusted advisor and collaborator throughout my campaign, helping me refine my messaging and prepare for media with practical, effective guidance. Her media training boosted my confidence and helped me show up clearly and authentically.
YOur Team
Meet the Team
JLPR Media is Jennifer and Dana. Jennifer crafts the words and pitches. Together, we build the systems that get clients seen. That's how your message turns into clients, and your story turns into press.
Jennifer Lopez, Founder
StoryBrand Certified Guide
Marketing & PR Strategist
Website & Systems Builder | Go High Level
Based in Nashville, TN
Dana Blanco, Executive Director
Website & Systems Builder | Go High Level
Based in Orange County, CA
Frequently Asked Questions
Q: What is JLPR Media?
JLPR Media helps coaches, authors, speakers, experts, and entrepreneurs turn confusing marketing into a clear message that converts, using the StoryBrand framework. Every message is shaped by a StoryBrand Certified Guide, so it sounds like you and your ideal clients say yes. When you’re ready to be seen, we also get you on podcasts, TV, and in the press.
Q: What services do you offer, and what do they cost?
We help coaches, authors, speakers, experts, and entrepreneurs turn what they know into a clear message that converts, using the StoryBrand framework. When you’re ready to be seen, we also handle PR. Depending on where you’re starting, we offer:
Strategy Call (Free): A quick conversation to find the right starting point for your marketing or PR.
90-Minute Message Lab ($97): Walk away with the first draft of your five core soundbites.
Website & Landing Page Message Rebuild ($1,850): A full audit of your current site against the StoryBrand wireframe, delivered in 3 business days. Then a live 3-hour call to rebuild your soundbites, followed by up to 4 pages of rewritten website copy.
Complete Marketing Message Package ($4,500): A deep-dive session that gives you your full BrandScript, soundbites, one-liner, and homepage recommendations.
PR Visibility Strategy (starting at $1,500/month, 3-month minimum): Podcast, TV, and press outreach for coaches, authors, speakers, experts, and entrepreneurs ready to be seen. Media training is available as an add-on.
Not sure which one fits? Book a free call and we’ll figure out the right next step together.
Q: What is StoryBrand, and why does it matter?
StoryBrand is a proven messaging framework created by Donald Miller. It works by making your customer the hero of the story and your business the guide who helps them win. When your message follows this structure, people understand what you offer faster, and clear messaging is what turns visitors into clients.
Q: Do I need to have a business or book to work with you?
For messaging and copywriting (the 90-Min Message Lab, Website & Landing Page Message Rebuild, and Your Complete Marketing Message Package), you don't need a fully established business; whether you're just starting out, mid-pivot, or ready for a refresh, we meet you where you are.
For PR and visibility work (podcast, media and TV placement), you'll need a published or to-be published book, since that's the platform we use to pitch you to media. Or if you're a coach, speaker or expert looking to raise awareness about what you offer, that works too!
Q: What happens after I book a call?
Once you book, you’ll hop on a call with Jennifer to talk through where you are and what you want to achieve. Maybe you need a quick message refresh, an audit to see how hard your website is working for you, a lead magnet and email sequence to nurture new leads, or visibility through PR.
From there, we’ll recommend the offer that fits best and walk you through next steps. There’s no pressure to sign up on the spot.
Q: I need more leads. Shouldn't I spend this money on lead generation?
More leads can absolutely matter.
But there's another question worth answering first:
What happens to the leads when they arrive?
If your message is confusing now, sending more traffic to it may simply give more people an opportunity to be confused.
The Website Message Rebuild focuses on strengthening the message those prospects encounter.
Q: How do I know if my website is actually the problem?
That's exactly why we start with an audit.
We don't need to pretend every business problem can be fixed by rewriting the website.
We'll look at your existing messaging and identify what's happening before we rebuild it.
And the messaging we develop can extend beyond your website into your sales conversations, nurture emails, lead magnets, elevator pitch and other marketing.
Q: Do you put the new copy on my website?
Implementation isn't included in the $1,850 Website Message Rebuild.
You can implement the finished copy yourself or give it to your existing website team.
If you'd rather hand that part to us, JLPR Media offers implementation for up to four pages for an additional fee.
Helping coaches and entrepreneurs craft marketing that sounds like them, not AI — plus the media, podcast and TV placement to get them seen. So the right clients find them, trust them, and hire them.
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